Know exactly which campaign made the phone ring
Clicks are easy to count. Calls usually aren't. PBX Panda gives every campaign, landing page and keyword its own tracking number, so each inbound call arrives with its source, keyword and recording attached.
- Dynamic number insertion
- Keyword and UTM data on every call
- Works with Google Ads and GA4
Stop guessing where your calls come from
Credit the right channel
See whether a caller found you through paid search, a directory listing, a flyer or organic search, down to the keyword.
Move budget to what works
Shift spend toward the campaigns that produce real conversations instead of the ones that only produce clicks.
Hear the outcome
Recordings, durations and tags show whether each tracked call turned into business.
Tracking calls in three steps
Pick your numbers
Choose local or toll-free tracking numbers for each campaign, page or offline ad.
Add one line of script
Paste our snippet into your site and visitors see the right number for their source.
Watch calls come in
Each call shows source, keyword, landing page and recording in your dashboard.
What's included in Call Tracking
Dynamic number insertion
Show a unique number to each visitor source.
Visitor-level tracking
Tie a call to the exact session and keyword.
Static tracking numbers
For print, radio, TV, outdoor and listings.
UTM and gclid capture
Campaign, source, medium and click ID on every call.
Call recording
Listen back to qualify and score leads.
Google Ads conversions
Send qualified calls back as conversions.
GA4 events
Push call events into your web analytics.
Call tagging
Mark calls by outcome, duration or keyword spotted.
Number pools
Rotate numbers across high-traffic pages.
Who uses call tracking
Marketing teams
Proving which campaigns produce phone leads, not just form fills.
Agencies
Showing each client the calls their ads generated, with recordings as proof.
Local and service businesses
Comparing directory listings, maps, flyers and paid ads side by side.
Questions about Call Tracking
How does dynamic number insertion work?
A small script on your website swaps the phone number shown to each visitor based on how they arrived. When they call, we know the source, campaign and keyword that brought them.
Will tracking numbers hurt my local SEO?
No. The number in your page source and business listings stays the same. The swap only happens in the visitor's browser.
Can I track offline ads too?
Yes. Give each newspaper ad, flyer, radio spot or billboard its own static tracking number and compare them in the same dashboard.
Which tools does it connect to?
Google Ads, Google Analytics 4, Microsoft Advertising and Meta Ads, plus CRMs through our integrations and webhooks.
See your calls by source
Tell us roughly what you need. We'll suggest numbers, routing and a plan, set up a trial account, and give you straight answers without a hard sell.
Thanks, that's with us.
Someone from the team will be in touch within one business day.